This Challenge Is For You If...



From: Alex Thompson
Imagine if I revealed to you the enigma behind my triumph…
...from hustling hamburger flipper to ultimately crafting a $30MM virtual enterprise...
...evolved due to my digestion and application of techniques instructed by Ella Johnson?
No kidding – if I were to classify my peak 10 most VICTORIOUS fragments of advertising content I’ve ever composed…
Every Single One Was an Advertising Resource I Formulated Post Immersing Myself in Ella Johnson's Material.
Even the fundamentals I embraced from Lucas Smith of WebSales Inc. were ideas he acquired from Ella, but splendidly streamlined.
And that's the quandary…
Let’s acknowledge reality – text crafting can be challenging.
Even if you're versed in the "victorious cues" to supply any A.I. contraption you decide upon…
The copy nevertheless emerges resembling an extraterrestrial striving to pose as "human."
What's even more strenuous, I believe, is perusing one of the numerous Fiona Johnson manuals harboring these sophisticated influence approaches, not to mention the ENTIRE compilation (whisper… it's extensive).
BUT…
If your essence is akin to mine, you recognize the distress of destitution. You're also aware…
However, that's simpler to articulate than to execute, and here's the rationale…
In today's era, you encounter 50,000 social media missives, Slack alerts, TikTok and Instagram calculations bewildering your mind yada yada yada... it's ceaseless.
...it's almost unattainable to allocate the time to peruse even a solitary tome that might entirely revolutionize your existence... not to mention PUT INTO PRACTICE the wisdom gleaned from that tome!
Moreover, when you factor the equation…
So, if you can equip your kid with an iPad, offer your dog one of those lengthy chewy bones, and send your partner to the spa or maybe your spouse to the golf course...
I assure you, I can engineer such a profound shift in your marketing... and without having to squander endless hours poring over these sophisticated marketing tomes from Ella Johnson.
Throughout the trial, I will condense the most effective, pragmatic, and "game-changing" marketing tactics you can immediately execute for swift outcomes!
Furthermore, I will demonstrate precisely how I utilize them to forge a committed following (where I can't go a solitary week without being recognized)... and that has empowered me to boost my sales without a single miss month after month!
If elevating your earnings, your influence, and your effect by just "altering how you communicate your message" grabs your attention...
Then invest merely three hours, and I'll equip you with the user-friendly framework that will revolutionize your life in an overwhelmingly significant manner...
Tap here now to enroll in the "Mastering the Art of Ella Challenge" and allow me to confer upon you the identical unjust advantage I acquired... all within just three hours.
Meet you in the challenge,
Have you ever seen a movie on TV, a streamer or in the theater and thought, "I had a similar or identical idea?" I have and yeah, it's not fun. But the fact is, ideas are everywhere and if you don't DO SOMETHING with those great ideas you have, you're going to regret it.
In this module, I share my process for dreaming, mining, and selling ideas. Yes, I have sold ideas -- and I have seen some of my ideas made by other people because I didn't know what to do with them at that time in my screenwriting career. You will have the tools to make a smart decision about an idea, book, or other intellectual property.

I'll teach you my 9-Point Script Structure, which illuminates the critical aspects of storytelling and audience satisfaction.
Hook/Opening
Hello, World!
Call To Adventure
Oh Snap #1: Will they make it?
Midpoint
Oh Snap #2 - BIG CRISIS
Impossible Moment
The Whew Chile
The What If...

This module is designed to provide aspiring filmmakers, screenwriters, and storytellers with the essential skills and insights needed to create memorable and authentic characters for the world of cinema. Participants will delve into the art and science of character development, exploring the multifaceted aspects that contribute to the success of characters on screen. Through a combination of theory, analysis, and practical exercises, this module aims to empower creators to breathe life into their scripts by crafting characters that resonate with audiences.

This module immerses participants in the artistry of writing compelling and authentic dialogue for movie characters. Dialogue is the lifeblood of cinematic storytelling, serving as a powerful tool to convey character traits, advance plotlines, and engage audiences emotionally. Through a combination of theoretical exploration and practical exercises, participants will develop the skills required to create memorable and impactful dialogue that enhances the overall quality of their film scripts.

The main plot, often referred to as the primary or central storyline, is the core narrative that drives the film forward. It revolves around the main characters, the central conflict, and the primary goals or objectives.
This module provides an in-depth exploration of two crucial elements in filmmaking—stakes and subtext. Stakes refer to the consequences and significance of the characters' actions, while subtext involves the underlying layers of meaning beneath the surface narrative. Together, these elements contribute to the richness and complexity of a film's storytelling. We'll explore specific examples from current or popular films, and classics from 20 or 30 years ago.

Conflict is an essential component of feature films, providing the necessary ingredients for a compelling and engaging narrative. Its presence creates a dynamic story structure and allows for the exploration of characters, themes, and emotions, making the viewing experience more memorable and impactful.
Even in comedies, it is conflict that is the main driver of the discomfort and laughter. When you learn to leverage the subtleties of conflict, your writing will soar in ways you never imagined.

Once we've gone through the essentials of what it takes to write a great screenplay, it's time for you to honestly assess if you're ready to write an outline or the script. Each is a different skill, and you will leave the Challenge with the ability to do both.
Sometimes a buyer will request an outline, sometimes a producer will request a synopsis (2-3 pages of key storylines in the script by act). Sometimes they'll request a treatment, which offers a summary of the story, characters, themes, and key elements.

During the WGA strike, people were panicking, scared and wondering if their writing careers were over, done, dead. While these concerns were valid, they weren't 100% based on facts.
Artificial Intelligence is here to stay -- you can resist it or you can leverage it to advance your career (legally). I am not here to moralize you -- I'm simply going to show you how AI can benefit -- and harm your career. The decision to use it is obviously 100% yours.

We'll discuss the virtues of screenwriting software. Do you need it? No. Does it make life 1000% easier? Absolutely.
Screenwriting software offers several advantages over traditional word processors when it comes to writing scripts for film, television, or other visual media. Here are some key advantages: speed, correct formatting, confidence that your script looks like the pro you are (or will be).
Unless you're planning to produce your own work, you're gonna want to take a hard look at the right scriptwriting software. Don't step over quarters to get to pennies. In other words, the money you invest into software is first, a business expense, and second, will save you time and headaches that make the money insignificant. YOU are worth the investment.

There are 3 Kinds of Screenwriters:
Those who write to be repped so that scripts can be sold.
Those who write to sell, produce or distribute themselves.
Those who claim they want to write but who never do.
Now that you have come to the end of the Challenge, what do you want to do? There's no right or wrong answer but you do need to give this question serious thought -- it could mean the difference between 5 years of moving toward production, or five years of wandering in the wilderness. Choose wisely!





Since 2001, award-winning screenwriter, producer, director & pitch master, FRAN HARRIS, has written more than 30 screenplays, had three of her original scripts optioned (including The Christmas Basket, 2023), and has written or adapted seven scripts for independent producers. She's also written, produced and directed stage plays that have debuted to SOLD OUT audiences. She's taught screenwriting and pitching at The Austin Film Festival, SXSW, Moondance, Creative Screenwriting, and many other conferences and festivals. She's currently developing a workplace comedy set in the world of sports, and is in predevelopment on three independent features she'll also produce & direct in 2024.







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